I had my first "you burp up on it, you buy it" experience this week with my friend Catina Callahan O'Leary and her darling little one Evan! I'm pretty sure they were going to get the hoodie anyway, but it's always fun to have that kind of seal of approval.

Having a store-front has taken this business in such an unexpected direction. I chose high-end, well-respected manufacturers like Kissy Kissy and Angel Dear precisely because my online customers won't be able to see and touch the product in three-dimensions. But for those who do come in to our shop in St. Louis, they almost always say they bought more than they were expecting to and would online. Perhaps there's a Makaboo Pacific Heights and a Makaboo Rye in my future!