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The Reluctant Momtrepreneur

September 21, 2011 13:39

It's remarkable how many people ask me how many kids I have (instead of whether I do). Sure, I'm 34, and I run a kids' related business, so it's only natural that it will come up in conversation. What surprises me is the surprise many seem to register when they learn that I don't have children. I often end up telling the story of the founders: they picked diapers not because of any passion for the subject (duh!), but because they did exhaustive research on Google to determine what markets were being underserved, and diapers came up at the top of the list. Parents were searching for diapers online, and no fantastic sites were responding to their needs.

To me, Makaboo is of the same vein, only the original idea came from personal experience instead of Google research: I was buying a lot of baby gifts, and as someone who worked 50-60 hours a week and lived in a different city than many friends, I was buying all of my gifts online. Whenever I searched for a fantastic, unique baby gift online, I came up short. I saw an opportunity and had the background, skills, resources and network to take advantage of that opportunity.

Stated another way: my decision to launch Makaboo had nothing to do with my gender or my (nonexistent) experience as a parent. It had to do with my experience as a consumer.

In the last two years, as I've been asked over and over how old my kids are, I've also become aware of how many media and business opportunities are open only to "momtrepreneurs". Whether it be high-profile media contests or business plan competitions/funding opportunities, there's a huge demand for stories of women who own businesses and have children. Which to me begs the question: why aren't there competitions for men who run businesses and have children? And what about my *not* having children makes the Makaboo story - or my own - any less compelling?

So, it's with some professional ambivalence that I share the very exciting news that my husband and I are expecting. We're due on St. Patrick's Day, which is very exciting to my uber-Irish hubby. I have to admit, I'm a bit of a rebel and I've enjoyed bucking the expectations of so many by being just a plain-old childless, female entrepreneur. I don't have a great deal of anxiety about making it all work: Bill and I will find a way to serve our businesses and our new family well. And hey, I guess now I can apply for all of those momtrepreneur programs I keep seeing! Even though the word makes me more squeamish than my morning sickness does.

Introducing Stephen Joseph Personalized Backpacks and Lunchboxes!

September 19, 2011 13:26

We are so excited to be featuring Stephen Joseph personalized backpacks, lunchboxes and binders on Makaboo!

We scoured the market in search of monogrammed backpacks that are high-quality, durable and adorable, and we finally found the perfect match with Stephen Joseph.

Just in time for Back-to-School, we've launched with three styles of backpacks, one set of lunchboxes, and even binders for the older kids! They're already doing well, and we look forward to adding more Stephen Joseph products in the coming months. If you have a favorite Stephen Joseph product or design, let us know.

Stephen Joseph Personalized Backpacks - Large

Personalized Stephen Joseph Backpack - large


Stephen Joseph Personalized Backpacks - Small

Personalized Stephen Joseph Backpack - small


Stephen Joseph Personalized Quilted Backpacks

Personalized Stephen Joseph Quilted Backpack


Stephen Joseph Personalized Binders

Stephen Joseph Personalized Binders


Stephen Joseph Personalized Lunch Box

Stephen Joseph Personalized Lunch Box



I Haven't Written Since When??

September 18, 2011 13:09

Holy cow it is ridiculous how long it's been since I've blogged!

Let's see: what's happened at the Boo since July?

- I went to Northern Michigan with 12 other Teasdales ages three to seventy-six. I heard recently that sojourns with family are called "trips" and sojourns with just spouses or spouses and friends are called "vacations". I think this is fair.

- I went to New York twice; once for ENK's Kids Show, and once for the International Gift Fair. It's pretty incredible what qualifies as a gift these days. No one's ever given me a $50,000 chandelier.

- We had a fantastic August - our 2nd-best month ever, which is pretty remarkable for a non-holiday month!

There's never a good excuse for being quiet, but I can promise that I've been busy! We have a number of exciting projects and efforts underway - that I'm not allowed to talk about! It's sort of like asking a four-year-old not to eat the marshmallow in front of her. It's going to be hard, but I can do it!

Stay posted.


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